A Unified Industrial Design Workflow
CATIA Design & Styling
Imagine, create, and experience sustainable and delightful design experiences. From 3D sketching to Class A modelling, 3D printing, reverse engineering, realistic visualisation, and virtual / augmented product experience — all in one seamless workflow.
Overview
Style Drives Success in the Market
From product to transportation industries, style and design play a major role in market success. CATIA Design & Styling brings shape and material creativity, surface sophistication, and the right decision tools — physical and virtual prototypes — together to boost design innovation.
Solutions for design creativity, surface excellence, and product experience — combining 3D sketching, subdivision surfacing, Class A modelling, 3D printing, reverse engineering, photo-realistic visualisation, and immersive VR / AR experience in one integrated process.
Key Benefits
What Design & Styling Brings
Boost Creativity
Create and explore innovative conceptual ideas with an integrated creative workflow — all in the context of the Human, enriching the design experience with design-thinking methodology.
Sophisticated Surfaces, Faster
Surface Quality, Optimisation, and Performance reaching the high standards of Automotive Class-A Surfaces, Aero lofting, or Naval Architecture hull form.
Right Decision via Virtual Twin
High-end visualisation with immersive Virtual & Augmented Reality experience — accurate decision-making during product development.
Sub-Disciplines
Three Sub-Disciplines, One Workflow
Imagine, Create, and Experience — the three phases of the unified design workflow.
Creative Design
From Conceptual Shape Ideation and Exploration to Human-Centric User Experience. Sketch, subdivision surfacing, ideation — the front end of the design process.
Surface Refinement
Going from Concept to production-quality Class A surfaces. The bridge between concept ideation and manufacturing-ready geometry.
V + R Product Experience
Visualise, Experience, and Decide on your 3D design. Photo-realistic rendering plus immersive VR / AR for design reviews and decision-making.
Consumer-Centric Experiences
From Sketch Integration to Rapid Prototyping
Design sketch integration, ultra-fast 3D ideation with subdivision surfacing, high-end Class A surfacing, real-time visualisation, photo-realistic rendering, and rapid prototyping — all in the context of the Human, applying design-thinking methodologies to create consumer-centric experiences. One unified workflow, one collaborative platform.
Capabilities
- Design sketch integration
- Subdivision surface modelling
- Class A surfacing toolkit
- Real-time + photo-realistic rendering
- Reverse engineering from 3D scans
- Rapid prototyping / 3D print
Where It Excels
Industries That Live or Die by Surface Quality
Automotive
Aerospace
Marine
Consumer Electronics
Furniture & Home
Sporting Goods
Also Discover
Other CATIA Disciplines
Get Started
Imagine, Create, Experience
Talk to Craftronics about CATIA Design & Styling — the unified industrial design workflow for India teams.